Hailey Bieber's Real Name: Hailey Rhode Bieber (née Baldwin)

Quick answer: Hailey Bieber was born Hailey Rhode Baldwin on November 22, 1996, and now goes by Hailey Rhode Bieber. She is the daughter of actor Stephen Baldwin. She married singer Justin Bieber in 2018 and founded the Rhode beauty brand, which e.l.f. Beauty agreed to buy in a $1 billion deal in 2025 (AP; Britannica).

Real name and early life

Britannica's entry calls her an "American media personality and model" and lists "Hailey Baldwin" as another name she is known by. The Associated Press notes that Rhode, the name of her company, is her middle name. The Independent and People both give her birth name as Hailey Rhode Baldwin and her birth date as November 22, 1996.

Her father is Stephen Baldwin, an actor known for The Usual Suspects. Her mother, Kennya Baldwin, is a Brazilian graphic designer. The Independent says she grew up in Tucson, Arizona, was homeschooled from age eight, and is the niece of actor Alec Baldwin. People reports that her older sister, Alaia, was born in 1993.

Career highlights

According to the Independent, Baldwin signed with Ford Models as a teenager. She made her commercial debut in late 2014 in a French Connection campaign and later moved to IMG Models. People says she has walked runways for Versace and Moschino and fronted campaigns for Miu Miu and Tommy Hilfiger.

AP reported in 2018 that Justin Bieber confirmed their marriage on Instagram with the caption "My wife is awesome." At the same time she changed her username to "Hailey Bieber." Britannica says their relationship inspired his 2020 album Changes and that their son, Jack Blues, was born in August 2024.

She launched Rhode as a skin-care line in June 2022 and expanded it into blush, tinted lip balm, and lip liner. In May 2025, e.l.f. Beauty announced an agreement to buy Rhode. The deal was worth $800 million at closing in cash and stock, plus up to $200 million more tied to the brand's growth over three years. AP reported that Rhode had $212 million in net sales in the 12 months ending March 31, 2025. Under the deal, Bieber stayed on as chief creative officer and head of innovation.

Name notes for searchers

She modeled and appeared in the press as Hailey Baldwin until her 2018 marriage, then began using Hailey Bieber. People reports that she discussed taking the Bieber name with her father, who supported it. Rhode, her middle name, became the name of her beauty company. Searches for "Hailey Baldwin" refer to the same person.